The Leadership Conference is working diligently to see that Tom Perez is confirmed as U.S. Secretary of Labor. Perez is an eminently qualified public servant and consensus builder who has dedicated his career to ensuring that all individuals are treated fairly and have the opportunity to succeed. He has served with integrity and distinction at the local, state and national level, compiling an outstanding record of achievement. Grassroots Tool Kit
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Below please find informational guides for specific components of your campaign -- suggestions and tips to help set your plans in action! To tell us how you’re using the Grassroots Toolkit and leave feedback, please click here. Click here to sign up for Action Alerts
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The Leadership Conference Field Department OverviewAn outline of the field department's work, including support available at the national, state and local level. |
Chapter 1: Setting GoalsThe first step of any campaign is setting goals and identifying benchmarks toward achieving them -- here is how to ensure your campaign goals are "SMART". |
Chapter 2: Developing StrategyStrategic planning is the bridge between setting your goals and taking action -- here are tips for mapping out the steps to achieve your objectives and reach your goals. |
Chapter 3: Raising MoneyFundraising is essential to any campaign. All campaigns will need some money for expenses – here are some basic tips on how to raise those funds. |
Chapter 4: Building and Sustaining CoalitionsCoalitions work together strategically to create a whole that is greater than the sum of its parts - here are ways to develop meaningful coalitions. |
Chapter 5: Organizing Your CommunityYour campaign tactics will focus on moving people, individually and collectively effort -- here is how to choose the best tactics for your campaign. |
Chapter 6: Communicating EffectivelyDeveloping and delivering strong messages is essential - here is how to craft winning messages and leverage different communications vehicles, such as earned media. |
Chapter 7: Using New MediaNew media is an inexpensive way to reach your networks, target audiences, and a wider universe of people -- here are tips to using online platforms to network, organize, and advocate. Download this chapter in color. (PDF) |
Chapter 8: Educating and Engaging Public OfficialsFederal, state, and local officials make policies that impact peoples' lives -- here are ways to educate them about the issues central to your campaign. Download this chapter in color. (PDF) |
This toolkit will provide you with the basic structure and strategies needed to plan and carry out an effective grassroots public education or advocacy campaign. It includes what you need to do to establish your goals, create a strategy, make a step-by-step plan, and mobilize the people, partners, and resources to make it all achievable.
