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The Leadership Conference on Civil and Human Rights

The Nation's Premier Civil and Human Rights Coalition

The Leadership Conference on Civil and Human Rights  & The Leadership Conference Education Fund
The Nation's Premier Civil and Human Rights Coalition

Grassroots Tool Kit

This toolkit will provide you with the basic structure and strategies needed to plan and carry out an effective grassroots public education or advocacy campaign. It includes what you need to do to establish your goals, create a strategy, make a step-by-step plan, and mobilize the people, partners, and resources to make it all achievable.
Download the complete toolkit. (PDF)

Below please find informational guides for specific components of your campaign -- suggestions and tips to help set your plans in action!

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The Leadership Conference Field Department Overview

An outline of the field department's work, including support available at the national, state and local level.
Download the PDF.

Chapter 1: Setting Goals

The first step of any campaign is setting goals and identifying benchmarks toward achieving them -- here is how to ensure your campaign goals are "SMART".
Download this chapter. (PDF)

Chapter 2: Raising Money

Fundraising is essential to any campaign. All campaigns will need some money for expenses – here are some basic tips on how to raise those funds.
Download this chapter. (PDF)

Chapter 3: Building and Sustaining Coalitions

Coalitions work together strategically to create a whole that is greater than the sum of its parts - here are ways to develop meaningful coalitions.
Download this chapter. (PDF)

Chapter 4: Organizing Your Community

Your campaign tactics will focus on moving people, individually and collectively effort -- here is how to choose the best tactics for your campaign.
Download this chapter. (PDF)

Chapter 5: Communicating Effectively

Your campaign tactics will focus on moving people, individually and collectively effort -- here is how to choose the best tactics for your campaign.
Download this chapter. (PDF)

Chapter 6: Using Social Media

Developing and delivering strong messages is essential - here is how to craft winning messages and leverage different communications vehicles, such as earned media.
Download this chapter. (PDF)

Chapter 7: Educating and Engaging Public Officials

Federal, state, and local officials make policies that impact peoples' lives -- here are ways to educate them about the issues central to your campaign.Download this chapter. (PDF)

Chapter 8: Making Change Happen

Federal, state, and local officials make policies that impact peoples' lives -- here are ways to educate them about the issues central to your campaign. Download this chapter. (PDF)

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