POLL: American Public Supports Policies Preventing AI Discrimination and Bias

An overwhelming majority of the American public demand protections that ensure AI is fair for everyone.

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While we struggle to make ends meet, AI is helping make decisions that impact our ability to secure a new job, stable housing, or essential financial services. With protections, AI could open up opportunities that not only help us get by, but actually get ahead. In fact, the vast majority of adults nationwide support policy protections against AI bias and discrimination.

A national survey from The Leadership Conference’s Center for Civil Rights and Technology, in partnership with Voss Research and Strategy, found that across demographics — gender, generation, race, education, political party — and attitudes on AI: 

  • 75% of adults support requiring companies that use AI for decisions about jobs, loans, and housing to prove that their AI systems do not discriminate based on race, gender, or disability. 
  • 73% support preventing uses of AI that would discriminate based on income, race, or gender. 
  • 66% support testing AI systems for racial and gender bias before they can be used in hiring, housing, and lending decisions.

The polling examined people’s support of policies around the use of AI decision-making systems for jobs, loans/lending, and housing. While people struggle to make ends meet, AI is making the difference between who can afford to pay their bills and who can’t.


Preventing AI that would discriminate

People want their government to prevent AI uses that would discriminate based on income, race, or gender. Gen Z, Black, and registered democrat respondents had more intense support.

Strongly Favor Total Favor
Total 56 73
Men 53 73
Women 60 73
Gen Z 61 74
Millenial 53 72
Gen X 53 72
Baby Boomer 58 74
White 56 73
Black 62 76
Latino/a 59 73
Asian American 42 70
Indigenous 58 73
Non-college 57 71
College 56 77
Democrat 65 82
Independent 58 74
Republican 47 66

Requiring companies prove their AI systems don’t discriminate

In the strongest possible terms, people want government to make companies prove that their AI systems do not discriminate based on race, gender, or disability when used for decisions around jobs, loans, and housing. Among those surveyed, Black and registered democrats showed strongest support.

 

Strongly Favor Total Favor
Total 53 75
Men 50 74
Women 56 76
Gen Z 54 78
Millenial 50 72
Gen X 52 74
Baby Boomer 55 75
White 50 75
Black 62 81
Latino/a 55 69
Asian American 39 63
Indigenous 51 76
Non-college 53 73
College 54 77
Democrat 63 81
Independent 57 77
Republican 43 72

Testing AI systems for bias before they can be used

People believe that the government should test AI systems for bias and discrimination before they are used in hiring, housing, and lending decisions. Latinos/as and registered democrats reported the highest intensity of support.

Strongly Favor Total Favor
Total 47 66
Men 43 67
Women 50 64
Gen Z 48 63
Millenial 38 61
Gen X 48 69
Baby Boomer 51 68
White 47 67
Black 53 69
Latino/a 57 69
Asian American 32 59
Indigenous 39 57
Non-college 48 64
College 44 71
Democrat 57 74
Independent 44 66
Republican 41 62

Attitude on AI

Even people who believe AI will help them support policy safeguards against bias and discrimination.

Individuals who were more optimistic about AI’s impact on their lives were even more supportive of policy proposals to test AI for bias and require companies to prove their AI systems don’t discriminate.

Test AI for Bias

Respondents who believe AI will help them supporting testing AI for bias
  • Strongly favor: 45
  • Total favor: 74
Respondents who believe AI will neither help nor harm them support testing AI for bias
  • Strongly favor: 37
  • Total favor: 50
Respondents who believe AI will harm them support testing AI for bias
  • Strongly favor: 54
  • Total favor: 68

Require companies to prove AI doesn’t discriminate

Respondents who believe AI will help them support requiring companies to prove their AI doesn’t discriminate
  • Strongly favor: 54
  • Total favor: 81
Respondents who believe AI will neither help nor harm them support requiring companies to prove their AI doesn’t discriminate
  • Strongly favor: 41
  • Total favor: 68
Respondents who believe AI will harm them support requiring companies to prove their AI doesn’t discriminate
  • Strongly favor: 5
  • Total favor: 73


About the survey

This online survey was conducted May 13-20, 2026, of 1000 adults nationwide with oversamples of 100 Black adults, 100 Latino/a adults, 100 Asian American Pacific Islander adults, and 100 Indigenous adults. The overall survey error is +/-3.1% at the 95% confidence interval and is higher for subgroups.

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